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ISPs that want the federal government to eliminate broadband privacy rules say that your Web browsing and app usage data should not be classified as “sensitive” information.

“Web browsing and app usage history are not ‘sensitive information,'” CTIA said in a filing with the Federal Communications Commission yesterday. CTIA is the main lobbyist group representing mobile broadband providers such as AT&T, Verizon Wireless, T-Mobile USA, and Sprint.

The FCC rules passed during the Obama administration require ISPs to get opt-in consent from consumers before sharing sensitive customer information with advertisers and other third parties. The FCC defined Web browsing history and app usage history as sensitive information, along with other categories such as geo-location data, financial and health information, and the content of communications. If the rules are overturned, ISPs would be able to sell this kind of customer information to advertisers.

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